In-N-Out, Whataburger and Culver’s gain ground in 2025 as McDonald’s price hikes weigh on demand

Regional burger chains such as In-N-Out, Whataburger and Culver’s are posting strong sales growth in 2025, while McDonald’s is contending with sharp price increases and weaker same-store performance. McDonald’s menu prices have risen by more than 100% over the past decade, and the share of U.S. customers who say it offers good value fell from 55% to about 40% between 2020 and 2024. Even as McDonald’s rolls out upgraded burgers and refreshes stores, consumers are shifting toward regional brands that emphasize quality and experience. The shift points to eroding competitiveness in core fast food burgers and adds fundamental pressure on McDonald’s stock.