Daily Excelsior6-20

BofA says Myntra extends its fashion lead as Flipkart stays top for engagement as of June 2026

A Bank of America Securities report said demand for ecommerce and internet services in India remains resilient, with Myntra widening its lead in fashion and Flipkart continuing to rank first for user engagement. The brokerage reiterated “Buy” ratings on MakeMyTrip, Eternal, Swiggy, Delhivery and Paytm, citing factors including easing geopolitical tensions, lower energy prices, steady FMCG and value-commerce shipment volumes, and no slowdown seen at third-party logistics providers. The report said it did not identify any direct drivers tied to traditional commodities, equity indices or foreign exchange assets.

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