Strategy Offloads 3,588 BTC in Bear Market, Rekindling Talk of a Post-Sale Bitcoin Rally

Strategy has sold another sizable tranche of Bitcoin, reviving comparisons to the firm's only other major BTC sale during the 2022 downturn and fueling fresh debate over whether history could rhyme for prices. On Monday, Executive Chairman Michael Saylor said the company sold 3,588 BTC for about $216 million. The proceeds are earmarked to fund dividends tied to Strategy's Digital Credit securities. Following the transaction, Strategy reported it still holds 843,775 BTC in its Bitcoin reserves, alongside $2.55 billion in U.S. dollar reserves. The sale caps a week of disposals. On June 30, Strategy sold 1,363 BTC for roughly $80.77 million at an average of $59,256 per BTC. The company also sold 2,225 BTC for $135.22 million at an average price of $60,773. Altogether, Strategy has sold 3,588 BTC within a week. Using the company's stated average acquisition cost of $75,651 per BTC, the latest disposals imply a realized loss of more than $55.44 million. Earlier in June, Strategy also sold 32 BTC for about $2.47 million at an average price of $77,135. The firm's last notable Bitcoin sale was in December 2022, when it sold 704 BTC at roughly $16,500 per coin as part of a tax-loss harvesting strategy, generating about $11.8 million. Strategy later repurchased 810 BTC, leaving its long-term approach largely intact. Aside from that episode, the company had not conducted meaningful BTC sales until this year. Market watchers have focused on the timing, as both periods of selling occurred during bear markets. Bitcoin traded near $16,400 around the December 2022 sale and later reached $126,200 in October 2026, a gain of more than 7.7x. The latest sales came after BTC had slid about 50% from its all-time high, hovering near $58,000 before bouncing. At the time of writing, Bitcoin was up about 6% to around $63,010. If Bitcoin were to replicate the roughly 7.7x advance that followed the 2022 bear-market low, a move from about $63,010 would point to a price near $484,800. With approximately 20.05 million BTC in circulation, that would place Bitcoin's market value at about $9.72 trillion. Disclosure: This material is for informational purposes only and is not financial advice. Views expressed may reflect the author's personal opinions and do not represent The Crypto Basic's position. Readers should conduct their own research before investing. The Crypto Basic is not responsible for any financial losses.