Tether Acquires 12% Stake in Gold.com for $150M to Integrate XAU₮ Stablecoin

Tether invested $150 million to acquire approximately 12% of retail precious-metals marketplace Gold.com and will integrate its gold-backed token XAU₮ into the platform, the company announced. Tether will purchase 3.371 million common shares at $44.50 per share, while Gold.com plans to allocate $20 million into XAU₮, according to Gold.com. The partnership aims to expand global distribution for tokenized and physical gold as tokenized gold market capitalization nears $6 billion, growing roughly fourfold since late 2024, Reuters reports. Reuters also reports Tether purchased about 27 metric tons of gold in Q4 2025 for its reserves, with the CEO discussing allocating 10% to 15% of its investment portfolio to physical gold.