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David Beckham-backed Prenetics Halts Bitcoin Purchases and Shifts Focus to IM8 Brand
On December 30, 2025, Prenetics, a healthcare firm backed by David Beckham, confirmed it stopped buying Bitcoin on December 4 after starting a crypto treasury program in June. The company will retain its 510 BTC, valued at $44.8 million, while redirecting strategic focus to IM8, its vitamins and supplements line created in partnership with Beckham.